As a Customer Experience Strategy Lead, you will work as both lead strategist and hands-on strategist within cross-disciplinary strategy teams. In your role you will focus primarily on omnichannel and digital strategy projects but you will have opportunity to flex across to brand strategy, creative strategy and product strategy as opportunities arise. You will focus on partnering with an existing priority client of the Groupe.
· Strategy development & strategic leadership
· Understand brand and scientific strategy, and the role of audience engagement to drive growth in complex treatment landscapes
· Build omnichannel (paid, owned and earned) and digital strategies which help healthcare brands strengthen their relationships with people, guiding the strategic planning of channel and content strategies across connected journeys
· Understand the drivers of CSAT & NPS across HCP segments, using “Voice of HCP” to investigate the root cause of identified CX issues.
Ideate activities to improve customer experience and drive NPS uplift through digital & technology solutioning and channel / content experimentation.
Work closely with local Planners, Media & Data Engine teams to determine the optimal channel mix, potential KOLs and touchpoints for improved customer reach.
· Create brand messaging frameworks, communication plans against the customer journey and write creative briefs that synthesise insights into the jobs to be done from a creative perspective
· Flex your strategic skills across client needs, supporting clear decision-making on how to deliver both audience value and business impact
· Simplify and synthesise complex human journeys into clear, actionable insights and strategic deliverables, ensuring that your recommendations are informed by
research and data. In this role you will routinely deliver personas, treatment journeys, adoption ladders, and other blueprints and guides that help clients make business decisions based on action-oriented, human insights
· Leverage a range of strategic frameworks and planning tools to break down customer, communication, and channel strategies into actionable plans. Confidently create ecosystems, engagement journeys, user journeys, and comms plans to help brands create connected journeys for healthcare audiences
· Where necessary, dig deeper into owned channel and content strategies to ensure brand experiences deliver value and utility to patients, carers and HCPs
· Define the holistic omnichannel measurement strategies and KPIs and performance analytics for clients including test-and-learn/optimisation recommendations based on your strategy, expertise and past experience
Client partnership & growth
· Drive organic growth with clients by identifying new opportunities, and partnering with the broader CoLab team to develop them
· Plan and lead client workshops
· Support scoping tasks for strategic functions
Communication & collaboration :
· Act as the strategic lead across multiple cross-functional projects (Commercial, Communications, Brand, MedEd), deliver omnichannel and/or digital strategies that support broader programme aims
· Collaborate effectively and build ideas with the broader team, whether within your immediate country team or with teams outside of your country.
· Partner with the other strategic disciplines, product/service design, media and data experts to shape new customer experience strategies across all platforms
· Partner with Ops Lead and Client Management teams to plan projects, and show strong time awareness and time management skills