Responsibilities:
- Implementation of marketing and outreach campaigns and events by setting realistic content production and publishing deadlines, target content to specific audiences and trending topics.
- Develop and implement plans to increase brand awareness for selected audience pool.
- Build and maintain close partnerships with local and overseas academic institutions, industry associations and domain players.
- Stay up to date with industry directions and developments, and continuously seek to engage stakeholders in competency building.
- Research topics, personas and create copies to engage different audiences across relevant platforms, including social media.
- Oversee day-to-day operations of the marketing team including maintaining an effective website and online storefront for information sharing & course registration.
- Develop key metrics to evaluate the success of outreach and marketing efforts.
Requirements:
- A degree in Marketing, Business or equivalent.
- A minimum of 10 years of working experience in business development and marketing. Experience in digital marketing will be an advantage.
- Proficient in developing partnerships and marketing strategies and able to use a range of platforms including digital content management tools, social media and online community platforms.
- Independent & proactive, a good team player with excellent interpersonal, presentation and communication skills.
