Strategic Planning Manager
Full-time
Manager
Kuala Lumpur, Federal Territory of...
4 days ago
ResponsibilitiesBrand ManagementMaintain up-to-date knowledge of trends, society and culture.Disseminate information to provide relevance to brands.Place brands in the hearts and minds of the right people.Assist clients to se...
Responsibilities
Brand Management
- Maintain up-to-date knowledge of trends, society and culture.
- Disseminate information to provide relevance to brands.
- Place brands in the hearts and minds of the right people.
- Assist clients to see the brand from the “people’s” viewpoint.
Develop Selling Strategies Creative Briefs
- Develop brand selling strategies for nominated brands.
- Develop creative briefs for nominated brands.
- Present/ sell creative briefs to client and creative dept.
- Use research and other initiatives to validate thinking.
- Develop presentations to bring strategies alive
- Contribute to client meeting.
- Evaluate creative against strategy
Requirements
- A bachelor’s degree in Marketing, Business Administration, or a related field is required.
- A minimum of 10 years of experience in strategic planning or a related role within advertising or marketing agencies is essential.
- Understanding of relevant contexts ( i.e, people + category + brand)
Only shortlisted candidate will be notified.
Perks & Benefits
- Allowance (travel stipends, transportation, etc.)
- Nearby public transport
- Central location
- Flexible working hours
- Casual dress code
- Medical insurance
- Personal leave
- Open culture
- Personal development opportunities
McCann Erickson was established in 1912 in the US. Our Malaysian office was established in 1965 to help service the growing number of global companies. Built on a strong legacy of talent, efficient systems, discipline, commitment, reputation, and great work, we have consistently ranked amongst the top 5 agencies over the last 12 years.
McCann’s total marketing services capabilities are enhanced and magnified through its seamless collaboration with the other major worldwide communications networks that are part of the global McCann Worldgroup offering. The McCann Worldgroup network provides today's marketers with best-in-class strategic and creative services that help their brands play a meaningful role in people’s lives and build their businesses.