Essential Duties and Responsibilities – (Key Activities of the role)
Brand
• Be fully conversant with the brand, its standards and its DNA (visual and written communication, product, service, distribution e.g. brand Packages)
• Manage brand compliance for the hotel to grow the equity of the hotel and outlet brands and the brand equity across all channels
• Manage all marketing/promotional/sales collateral development/production both on and off line
• Monitor all printed materials to ensure adherence to corporate identity standards
• Serve as hotel spokesperson, when appointed by General Manager, to make all official statements for hotel to media, especially during crisis situations
Communications/Public Relations
• Manage a fully integrated communications calendar for the Hotel around events, food and beverage, public holidays, need periods
• Establish and maintain a relationship with Key local press and local media
• Liaise with the regional Communications team to maximize communications exposure
• Ensure all visual and written communication (internal/external, offline/online) is fully aligned with the hotels positioning and brand
Sponsorship:
• To identify opportunities to further expose the hotel and maximize revenue opportunities through sponsoring local sport/cultural/art events that are aligned with the hotel positioning and are sound in delivering a strong ROI
• Drive the marketing and communication (internal and external) of the Hotels CSR commitments
Loyalty & Partnerships
• Ensure that ALL is robustly promoted in the hotel and champion a loyalty culture
• Ensure the hotel ALL recognition program is followed and according to the brand promise
• Drive the revenue potential across both rooms and food and beverage from Accor Advantage Plus members with timely offers and account management of the Accor Advantage Plus offices
• To identify complimentary Partnership opportunities to grow the hotel equity (always ensuring our own Loyalty and Subscription programs are protected)
• In conjunction with the Director of Revenue manage country, regional and global partnership opportunities with airlines and financial institutions
Digital Marketing:
• Effectively manage the hotel’s content and images through conducting regular website audits
• Proactively explore all online opportunities for the hotels including but not limited to; local business opportunities, city/regional tourism organizations
• Manage the hotels’ website – traffic and revenue generation, promotional content display
• Manage the hotel email database and e communication activity
• Manage online advertising for the hotel (display banners, SEM/PPC etc.)
• Manage the online promotion for conference and catering and food and beverage activity at the hotel
• Set-up, manage social media accounts and sharing sites as relevant to the hotels markets (Facebook, Twitter, You Tube, Flickr etc.) and develop social networks
• Monitor various media for positive and negative comments and discussions about the Hotel (Trip advisor, Blogs, and Forums). Take part in conversations and answer comments as a mediator
• Maintain photo/electronic library of hotel Executive Committee and all other aspects of hotel
• Establish PR & Communications programs that will benefit and support sales and F&B strategies and initiatives
• Report to appropriate party’s negative comments and discussions
• Identify threats and opportunities in user generated content surrounding our hotel
• Recommend new alternatives or ideas to develop the Hotel’s online marketing strategies
Team Management
• Interview, select and recruit team members
• Identify and develop team members with potential
• Conduct performance review with the team
• Constantly monitor team members’ appearance, attitude and degree of professionalism
• Develop, conduct and maintain all staff training programs for team members, focusing on their development needs, providing them with new skills to meet the changing needs of the business
Other Responsibilities
• Attend all briefings, meetings and trainings as assigned by management
• Maintain a high standard of personal appearance and hygiene at all times
• Be aware of the hotel fire & life safety/emergency procedures
• Perform other reasonable duties assigned by the assigned by the Management
