Regional Strategic Business Development Manager
1 day ago
We are seeking a dynamic and results-driven Regional Strategic Business Development Manager to spearhead marketing strategies, campaigns, and business.....
We are seeking a dynamic and results-driven Regional Strategic Business Development Manager to spearhead marketing strategies, campaigns, and business development efforts within India and the Middle East. The ideal candidate will be passionate about mobile gaming, with a specific focus on hyper-casual games, and possess a deep understanding of these markets. This role will be pivotal in driving growth, brand visibility, and player engagement across these regions.
Key Responsibilities:
Marketing Strategy & Campaigns
- Develop and execute comprehensive marketing strategies tailored to the India and Middle East markets to drive user acquisition, engagement, and retention for the mobile hyper-casual game.
- Identify and leverage regional trends, cultural nuances, and player behaviors to create effective and localized marketing campaigns.
- Collaborate with internal teams (e.g., creative, product, and performance marketing) to produce region-specific content and campaigns.
- Monitor and optimize campaign performance to meet KPIs and ROI goals.
Business Development
- Identify, negotiate, and establish partnerships with local distributors, publishers, localization partners, influencers, media agencies, and co-publishing partners to enhance brand visibility and user acquisition.
- Collaborate with key regional stakeholders to identify and pursue opportunities for growth, such as cross-promotions, sponsorships, and co-branded events.
- Conduct market research and competitive analysis to identify trends, challenges, and opportunities in the gaming sector.
Community Building & Engagement
- Drive community-building initiatives to cultivate a strong player base and foster loyalty in both regions.
- Plan and execute player-centric events, tournaments, and rewards programs to enhance engagement.
- Develop and manage Facebook, WhatsApp or other region-preferred platforms for player communication and support.
Product & Brand Promotion
- Collaborate with the product team to align in-game features and updates with regional preferences.
- Strategize and execute branding efforts to position the game as a leading hyper-casual mobile title in India and the Middle East.
- Oversee and manage the allocation of marketing budgets to ensure cost-effective promotions and maximum impact.
Leadership & Team Management
- Lead, manage, and guide a small team to achieve strategic goals and objectives.
- Provide mentorship, training, and performance feedback to team members.
- Foster a collaborative and innovative work environment.
Analytics & Reporting
- Monitor key performance metrics, market insights, and campaign effectiveness across regions.
- Provide detailed reports and insights to senior management, highlighting achievements, challenges, and recommendations.
Qualifications:
- Bachelor’s degree in Business Administration, Marketing, or a related field (MBA preferred).
- 5+ years of experience in strategic business development, marketing, or related roles, preferably within the mobile gaming industry.
- Proven track record of success in launching and managing campaigns in India and/or the Middle East.
- Strong understanding of hyper-casual gaming trends and the regional gaming ecosystem.
- Exceptional communication, negotiation, and interpersonal skills.
- Demonstrated leadership experience, including managing and guiding small teams.
- Analytical mindset with proficiency in using data-driven insights to inform strategies.
- Proficiency in English and at least one regional language (e.g., Hindi, Arabic) is a plus.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
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