Job Title
Head of Marketing
Job Description
The Head of Marketing drives superior customer value by championing the connectivity and interdependence of strategic decisions and financial success, empowered by deep customer and market insights.
Your role:
- Represents the voice of the customer for Philips in the Market/Zone
- Coordinates Philips Brand, Communication and Event efforts across all clusters in the Market/Zone
- Drives deployment of the Marketing Transformation program in the Market/Zone
- Aligns the overall Marketing efforts across the Health Systems clusters
- Develops a fact‐based, in terms of "Where to Play" and "How to Win” strategy in close collaboration with the Health Systems BM&S Leaders and their BMMs
- Develops and drives customer centricity in the market, empowered by deep customer and market insights
- Plays a critical role in identifying and capitalizing on white space opportunities as well as market shaping initiatives.
Key Areas of Responsibilities:
Leads HealthTech Marketing Activities in the Market
• Own the Communication and PR efforts for HealthTech (across all Clusters) in alignment with the global and the Market’s business and marketing objectives to drive overall Philips Brand Preference and executes the Brand activities in the Markets
• Represents the Market and the voice of the customer & consumer towards Group Marketing
Drives the Audience Centricity across Health Systems
• Deliver an HS level 2 year marketing plan for the key customer segments, aligned with business and sales priorities based on the portfolio of offerings across Clusters
• Collaborate with Group HS Marketing to deliver inputs into an integrated 24/36 month planning
• Support and collaborate with the BMMs on the Business specific go‐to‐market and BMC plans and ensure alignment with Market priorities and consistency across clusters
• Cultivate engagement and advocacy through programs such as digital communities, events, audience engagement forums, user communities, executive advisory board, executive site visits etc. Responsible for a central repository of a “persona” database to make outreach and maintenance more efficient. Share best practices related to brand asset library creation (i.e video testimonials, case studies, blog posts, press releases) with BMM’s per cluster.
• Own Health Systems Peer to Peer engagement, including key opinion leader, show‐site and reference site management in close collaboration with the BM&S and BMMs. In collaboration with Group Marketing, drive an integrated customer engagement plan.
• Own the strategic development as well as the continuous optimization of HS demand generation campaigns (digital and offline channels) in collaboration with the Direct to Consumer and Activation Manager under the BM&S. Coordinates and supports the HS BM&S and BMMs on the cluster and business specific campaigns.
• Responsible for enabling audience based activation & omni‐channel marketing to drive global & local marketing campaigns
• Own execution of training related to new marketing processes in collaboration with HS Marketing at Group level
Houses the Events and Insights and Analytics Resources in the Market
• Co‐Lead Communications and Events CoE and ensure local event management and execution in line with the marketing and campaign plans in close collaboration with all clusters and BMMs
You're the right fit if:
- University degree in Marketing
- 10+ years of relevant experience (B2B, B2C, B2G Marketing), and in brand management, new product launches and campaign management
- Leadership experiences in a matrixed organization, managing internal stakeholders and agenda management
- Evidence of ability to track, measure Mktg ROI and Brand metrics
- Extensive experience leading global, cross‐functional virtual teams in a non‐hierarchical environment
- Fluent in both English and Japanese
募集要項
【契約期間】期間の定めなし
【試用期間】試用期間あり（原則として入社日より6ヶ月）
【就業場所】品川オフィス
【就業時間】9:00-17:30 休憩時間：原則として12:00-13:00
【休日】毎週土曜日（所定休日）、日曜日（法定休日）、国民の祝日、年末年始（12月29日-1月4日）
【休暇】有給休暇：初年度最大20日間（入社月により変動）、CareLeave（年間10日間）、Sick Leave（年間最大30日間）ほか
【時間外労働】あり
【加入保険】社会保険（厚生年金保険、健康保険）・労働保険（雇用保険、労災保険）
【退職金制度】退職一時金および確定拠出年金の２本立て
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
- Learn more about our business here.
- Discover our rich and exciting history here.
- Learn more about our purpose here.
If you're interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.
