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Position Summary
The Lead Social Media Advisor will lead Wellby's social media strategy and contribute to marketing, public relations, and communication strategies. The Lead Social Media Advisor is a strong brand storyteller, effective content strategist, and proven social brand builder who understands the importance of having a strong social media presence in today’s digital marketing landscape.
The Lead Social Media Advisor is responsible for the daily, end-to-end execution of social media content and campaigns, content creation and optimization, channel growth, online reviews, and reporting. This individual must possess a deep love for social media and the latest content trends, be highly creative while also ready to analyze the social media efforts through data.
Principle Duties and Responsibilities
Works with purpose and is driven to provide the best team member experience.
Willingness and ability to exhibit Wellby Core Values every day.
Develop and oversee a comprehensive social media strategy, aligning with the company's core values and marketing objectives.
Create and manage a master implementation plan for all corporate social media platforms, ensuring up-to-date practices and brand consistency.
Lead the day-to-day management of social media campaigns and content, including content approval, deadline management, and ensuring brand voice consistency.
Coordinate with various departments, such as Retail and Lending, to communicate campaigns effectively and manage change.
Collaborate with the Marketing & Communications teams to produce engaging content across social media channels.
Supervise the creation of text, images, and videos, ensuring adherence to brand guidelines and quality standards.
Define, track, and analyze key performance indicators (KPIs) for social media strategies to assess effectiveness and drive continuous improvement.
Implement and refine testing and user experience methodologies for both organic and paid social media components to optimize campaign performance.
Manage multiple social media accounts, interacting with members and stakeholders to foster a positive community experience.
Build and maintain relationships with social media influencers, including contract negotiations and collaboration on events and content.
Participate in on-site internal and external events to capture compelling photography and create engaging live posts for various social media channels.
Drive innovation in paid social and retargeting strategies through audience segmentation and personalization.
Stay abreast of the latest trends in social media marketing, sharing insights with the team and serving as an expert advisor within the organization.
Demonstrate effective teamwork through clear communication, collaboration, reliability, and commitment to collective goals.
Engage in continuous learning and professional development to enhance skills and contribute to the team's success.
Manage the social media calendar, balancing various types of content to maximize follower engagement.
Create engaging and diverse social media content across various locations, adapting to different settings and contexts to enhance the brand's outreach and relatability.
Oversee special projects and perform additional duties as assigned, supporting the organization's evolving needs.
Knowledge, Skills, and Abilities (KSA)
Knowledge of Wellby’s organizational functions, and general operating policies and procedures.
Knowledge of secretarial practices and procedures, business English, spelling, and punctuation.
Knowledge of personal computer, utilizing Microsoft Office Suite.
Knowledge of social media and marketing best practices and U.S. laws.
Knowledge of social media marketing measurement and metrics.
Knowledge of different specifications and format requirements for social media platforms.
Knowledge of brand identity and standards with a focus on design campaigns and experiences.
Skilled in operating computer equipment and general office machines such as personal computers, copiers, projection equipment, audio/video, Microsoft Teams, Zoom Video Communications, and adding machines.
Ability to work effectively across organizational departments and functions to achieve strategic goals.
Ability to thrive in a fast-paced team environment and manage time well.
Ability to communicate clearly and concisely, orally and in writing.
Ability to motivate others and to work in a large cross-functional team dynamic.
Ability to efficiently understand and follow oral and written instructions, perform routine duties without close supervision and establish and maintain effective working relationships with other team members.
Ability to coordinate several concurrent activities simultaneously.
Ability to be mobile, in the office and on location.
Supervisory Responsibilities
Complexity & Scope of Work
The team member performs a number of routine and generally related tasks without supervisory direction.
The team member may make decisions regarding unusual circumstances on occasion.
Tasks may occasionally have to be coordinated, integrated, and/or prioritized.
Courses of action are determined by established procedures and/or the Director, Marketing
The team member’s work is reviewed periodically for accuracy, completion, and compliance with the policies and procedures.
The team member uses independent judgment in making decisions.
Physical Demands & Work Environment
The physical demands and work environment characteristics described here represent those that must be met by a team member to successfully perform the essential functions of this position. Reasonable accommodations may enable individuals with disabilities to perform essential functions.
To perform this job successfully, the team member is frequently required to remain in a stationary position 50% of the time. Daily movements include sitting; standing, reaching, and grasping, operating computers and other office equipment, moving about the office; and attending possible onsite and offsite meetings. The team member must be able to exchange information, in person, in writing, and via telephone. Some degree of stress results from contact with management, and other team members.
The ability to observe details at close range (within a few feet of the observer).
Must be able to occasionally lift items weighing up to 25 pounds across the office and load them onto shelves for various needs.
The noise level in the work environment is usually moderate.
Work involves the typical risks and discomforts associated with an office environment but is usually in an area that is adequately cooled, heated, lighted, and ventilated.
Minimum Qualifications
Bachelor’s degree in online marketing, marketing, journalism, public relations, communications, a related field required.
Minimum four (4) years’ experience in social media marketing, social content creation, and using online marketing programs to acquire new members.
Minimum three (3) years’ experience handling medium-sized social media budgets.
Expert in successfully managing strategic social media campaigns on Facebook, LinkedIn, Twitter, Instagram, YouTube, and other online platforms.
Proficiency with Google Analytics, Facebook Insights, Facebook Business Manager, YouTube Insights and Twitter Analytics.
Experience with Sprout Social or other marketing platforms, including Salesforce and Hubspot.
Valid Texas Driver’s license or obtained within 30 days of hire.
Bondable
For All Candidates:
This is a Full-Time, Salary (exempt) role.
Wellby is an equal opportunity and affirmative action employer and gives consideration for employment to qualified applicants without regard to race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, gender identity or expression, pregnancy, veteran status or any other legally protected characteristic. If you’d like more information about your EEO rights as an applicant under the law, contact Human Resources.
Wellby provides equal opportunity to qualified individuals with disabilities and disabled veterans. If you need a reasonable accommodation, please email careers@wellbyfinancial.com or call 281-226-1696 for assistance.
Disclaimer
The statements herein are intended to describe the general nature and level of work being performed by team members and are not to be construed as an exhaustive list of responsibilities, duties, and skills required of personnel so classified. Furthermore, they do not establish an employment contract and are subject to change at the discretion of the Company.
