Product Manager (Self-Service)
PURPOSE OF THE ROLE
Within Airport IT, Self-service and automation technology is slated for exponential growth with wider self-service and biometric adoption expected in the coming years. Industry reports suggest that Self check-in kiosk will grow by 27.8% between 2020-2025 and self-service Bag drop market is forecast to grow by 421% by 2030. Biometric adoption is forecast to ramp up over the next five years, averaging 140.3% growth across the market (Valour Consultancy Ltd, 2021).
You will be part of the Passenger processing - Self-Service product management team responsible for a portfolio including Self-service airport kiosks, bag drops and biometric solutions. Our end to end solutions include both software and hardware.
Your core product management team and main engineering counterparts will be based in Australia. Your responsibility and reach will be global; collaborating with customers, engineering teams, accounts team in all geographical markets & locations.
As a Product Manager, you will drive product success and development:
Build a deep understanding of the industry, the market segmentation as well as main the players, competitors, and potential partners
Be responsible for a subset of the Airport IT Product and solution portfolio (scope will vary depending on Product Management & industry experience as well as core competencies) including
Building a deep product & portfolio knowledge
Defining Product vision, strategy and Roadmap
Pilot product design, build, delivery & implementation with engineering and project teams
Monitor your product success.
Opportunity Management: value hypothesis definition & validation
Building or keeping up-to-date financial business cases
Driving innovation with Engineering teams
Contribute to building and strengthening a local product management practice
Build relationship with Key internal & external stakeholders (industry, partner, customers)
Main Responsibilities:
- Product Management
Building a deep product & portfolio knowledge
Defining strategic vision, strategy & roadmap for the product: the product manager contributes to the definition and evolution of the Self-service and Biometrics portfolio by defining and communicating a vision on where the product, area or market could realistically go.
Communication/evangelization: the Product Manager needs to be able to effectively communicate to users, senior customers (up to VP level) and present at conferences with large audiences (200 +) about the product, the vision and roadmap and its benefits through presentations, documentation and demos.
Setting product objectives and monitoring Product performance: value hypothesis definition & validation, track product performance/revenue against the Business Case and report on significant deviations.
Support sales and solution design teams oping for key strategic opportunities
- Requirements Management
Roadmap: essential in a community environment.
The Product Manager leads the product from the roadmap in order to serve the customers and implementation projects rather than being led by the project. Key elements for success here revolve around having the right vision. The Product Manager works closely with the development teams to secure and maintain the product roadmap.
Build his/her own vision from the various sources, for a community product the product manager is exposed to varying requirements around the same area from different customers, regions etc.. This means that the product manager is in a unique position to extract the best approach.
For product construction and gap analysis the Product Manager needs exhibits strong listening skills, with a good understanding of market and customer needs: understanding where the customer comes from, demonstrate to customer the need has been understood (and not just documented).
Challenging customer requirements (convincing customer of alternatives, influencing, …)
Driving innovation with Engineering teams and identifying opportunities for new feature or product to be validated
- Financials and opportunity Management
Value analysis: the Product Manager builds a view on the key elements of our solutions or potential solution to bring value to the targeted market and the ability to quantifying using a variety of techniques. This will require the ability to create estimation using informed assumptions as often the detailed data analysis is not really possible.
Understanding of the market (various segments and rough view on the sizes) and potential pipeline and targets. As a result the Product Manager will also maintain the product packaging for optimum performance based on the markets. Perform competitive analysis of other market solutions potential 3rd party solutions available on the market.
Pricing: especially with new products this can prove an uneasy activity if not handled structurally and combined with the fact that there is a significant amount of subjectivity. The key aspect is to show how pricing/revenue can be maximized. Pricing is driven by the value generated and/or the willingness to pay. A product manager is key to help drive this willingness to pay by demonstrating the value of the product and convincing the customers and markets. The construction costs only come as a last measure and mostly as part of a business case validation.
Business Case: The Product Manager prepares and maintains the business case for products, evolution and packaging.
- Act as an advocate for product management practice
Create product awareness across the different internal teams and help build a product management practice
Ensure close co-ordination with the other Airport IT Product Management teams at all times.
Evaluate feasibility and viability for new products and large feature development - following a stage gate process
Support product marketing and strategy (business opportunities, competitive analysis, product launch and go to market strategies)
Diversity & Inclusion
We are an Equal Opportunity Employer and seek to hire the best candidate regardless of age, beliefs, disability, ethnicity, gender or sexual orientation.
