Acquisition Manager - Assisted Channels & Offers
3 hours ago
Acquisition Manager - Assisted Channels & Offers - Consumer Cards team As an Acquisition Manager - Assisted Channels & Offers in our Consumer C.....
Acquisition Manager - Assisted Channels & Offers - Consumer Cards team
As an Acquisition Manager - Assisted Channels & Offers in our Consumer Cards team, you'll play a key role in helping define the strategy for acquiring new-to-bank Credit Card customers through the Assisted Channels (branch network, contact centre, mobile broker).
Responsible for defining the acquisition campaigns/offers for credit cards holistically for all channels to deliver on the broader acquisition and product strategy for CCPL, EDB and Retail.
Role Location: Melbourne VIC
Role responsibilities:
You will lead the relationship with our delivery partners in Customer Engagement, Digital, etc. to align the acquisition plans and objectives to the broader Retail and Everyday Banking Strategy.
Defining and executing the acquisition strategy for consumer credit cards specifically for Assisted Channels (branch network, contact centre, mobile broker)
Actively manage the assisted channel requirements and provide support needed to effectively utilise their channels to reach and acquire customers
Define an acquisition campaign/offers for consumer cards to help deliver on the acquisition strategy and meet short-term objectives
Create financial year plans aligned with finance, product and customer engagement (the optimum mix of product, channel, offer and customer to deliver on our financial objectives)
Identify key customer segments and create compelling acquisition offers and propositions that meet their needs
Management of acquisition and credit risk polices, and impact of responsible lending requirements Identify opportunities to improve cost of acquisition, approval rates, customer spending, etc., to drive sustainable growth
Work closely with products to define product propositions that will meet the needs of key customer segments and deliver scalable acquisition
What you'll need to succeed
Experience in credit card acquisition (or other retail lending products) is essential.
Leadership of complex program delivery across large-scale programs of work in a complex environment
Demonstrated experience working closely with senior stakeholders both internally and externally (boards and regulators)
An effective communicator can effectively resolve issues and remove barriers to success.
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV at Harvin.kaur@hays.com.au
Please click here to apply.
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