Assistant Director, Digital Experience
Full-time
Director/C-Level
4 weeks ago
The Assistant Director is responsible for shaping, driving, and delivering an integrated digital experience across all guest touchpoints (web, app, et.....
The Assistant Director is responsible for shaping, driving, and delivering an integrated digital experience across all guest touchpoints (web, app, etc.) to achieve business goals. This role requires a commercially driven leader who understands that a seamless digital experience is key to driving business value.
Job Responsibilities
Strategic Planning
- Develop Digital Strategy and Roadmap: Create an integrated digital experience strategy and roadmap across various guest touchpoints (e.g., web, digital channels, app) to deliver business objectives.
- Drive Digital Innovation: Leverage emerging digital platforms, mobile technology, and advanced marketing technologies to enhance marketing capabilities and foster a culture of innovation.
- Cross-Functional Partnership: Collaborate with cross-functional teams to ensure the digital roadmap aligns with and achieves business goals.
- Data-Driven Insights: Utilize data-driven methodologies and tools to gather and analyze customer insights, thereby shaping marketing strategies and informing business decisions.
Digital Channel and Marketing Technology
- Platform Owner: Oversee the end-to-end management and profitability of customer-facing digital touchpoints, acting as the technical-integrator for cross-functional go-tomarket plans.
- Technology Stack Optimization: Evaluate, implement, and continuously optimize the marketing technology stack to achieve alignment with performance marketing KPIs and overall business goals.
- Channel Performance Management: Own and drive business performance across key channels, including web, mobile and app platforms.
Digital Analytics and Insights
- Data Advocacy: Champion the importance of data-driven insights within the organization, promoting a culture of data-driven decision-making.
- Cross- Functional Collaboration: Lead the analytics function to deliver actionable insights to cross-functional teams and business units to optimize digital channel functionalities, campaigns and marketing activities.
- Upskill Teams: Lead initiatives to upskill teams in data literacy and the application of data-driven strategies to enhance overall performance.
Team Management and Development
- Team Leadership: Build and lead a high-performing team, promoting a culture of continuous innovation, growth and learning.
- Mentorship and Support: Provide guidance, mentorship, and support to team members, encouraging personal and professional development.
Stakeholder Management
- Relationship Building: Cultivate and maintain strong relationships with both internal and external stakeholders, including key vendors and partners.
- Strategic Communication: Effectively communicate strategies, goals, and results to senior stakeholders, securing buy-in and navigating expectations to ensure alignment with KPIs and business objectives
Job Requirements
- Bachelor’s degree in Digital Marketing, eCommerce, Information Technology, or a related field; advanced degree preferred.
- Minimum of 12 years of relevant experience, with a proven track record in transformation management and the development of digital channel and marketing technology capabilities within a fast-paced and complex environment.
- Deep passion and expertise in digital and technology, with a strong understanding of digital channel technologies, digital marketing applications, CX/UX principles, SEO/SEM best practices, analytics platforms. Experience in Adobe Martech solutions (eg. AEM, Adobe Target, Adobe Journey Optimizer, Adobe Analytics) is a must.
- Familiarity with major social media platforms including regional platforms such as WeChat, Weibo, Douyin, RED, Line, Kakao.
- Exceptional leadership abilities with a demonstrated passion for building, inspiring, and nurturing high-performing teams.
- Strong communication, interpersonal, and collaboration skills, with a proven ability to foster teamwork and drive synergies across departments.
- Ability to thrive in a fast-paced, dynamic environment with strong agility and the capability to manage multiple projects and competing priorities.
- Proven experience in managing digital marketing strategies across multiple regions, with a deep understanding of regional market dynamics, consumer behaviors, and digital trends. Ability to tailor strategies to diverse markets while ensuring consistency in brand messaging and alignment with global objectives.
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