Customer Analytics / Data Science - Lead Analyst - Analytics
10 months ago
Job DescriptionRoles & ResponsibilitiesConvert business problem into an analytical problem by assessing available data sources and data setsSolve.....
Job Description
Roles & Responsibilities
- Convert business problem into an analytical problem by assessing available data sources and data sets
- Solve the business problem - identify factors, test hypotheses, conduct EDA, design solution and outputs
- Lead the team in evaluating relevant analytical techniques and choose/propose a champion model/methodology
- Analyze, assess findings, generate insights and present recommendations through reports/dashboards/excel/presentations
- Independently plan and execute key projects including last mile to delivery
- Research & develop point of views on emerging problems, new ways of solving existing problems
- Mentor and up-skill team on the analytics consulting career roadmap
- Spot opportunities that could potentially generate new business for Merkle within existing and new client accounts
- Support campaign strategy and planning with audience insights analysis, sizing and research using tools
- Document best practices and seek out opportunities to improve existing processes
- Manage campaign timelines and deliverables across internal and external teams
- Leverage solutions and tools to provide recommendations on driving client’s campaigns and objectives
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