Senior Digital Marketing Specialist, KMS Solutions
Full-time
Senior Executive
5 days ago
Position Overview:We are seeking a passionate and creative Senior Digital Marketing Specialist to join our dynamic marketing team. The ideal candidate.....
Position Overview:
We are seeking a passionate and creative Senior Digital Marketing Specialist to join our dynamic marketing team. The ideal candidate will be responsible for planning, executing, and optimizing our digital marketing efforts across various channels. This role requires a blend of strategic thinking, analytical skills, and hands-on implementation to drive brand awareness, engagement, lead generation.
Key Responsibilities:
- Plan, execute, and monitor performance for lead generation campaigns.
- Develop and implement nurturing campaigns to optimize lead conversion rates throughout the funnel.
- Enhance company visibility and engagement online via listing pages, SEO, and various social channels.
- Optimize outreach campaigns across digital platforms such as Google, Facebook, LinkedIn, Email, and others.
- Identify target accounts, construct ABM databases using audience segmentation, and engage them through personalized multi-channel approaches.
- Collaborate with marketing agencies to ensure the fulfillment of agreed-upon objectives.
- Analyze digital data to generate actionable insights for website optimization, SEO, and digital campaign enhancements.
- Collaborate closely with the sales team to devise marketing initiatives that enhance lead quality.
- Stay informed on evolving marketing trends, including updates to Google algorithms.
- Perform additional tasks as assigned by the line manager.
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