It's fun to work in a company where people truly BELIEVE in what they're doing!
We're committed to bringing passion and customer focus to the business.
The Avid Marketing team is looking for a digital marketing professional with a passion for and knowledge of the audio/DAW/music market to join our amazing team!
D2C demand marketer that will create experiences that delight prospects. We are looking for someone who is driven and thrives in high growth and fast paced environments. You must be detail-oriented, analytical and metrics focused to succeed in this job and must be comfortable analyzing data and drawing insights and trends. You’re knowledgeable in SEM, Paid Social, Display and experienced in leveraging affiliates to drive revenue growth. You love to work with cross functional partners, ensuring all marketing materials and campaigns are in line with the brand tone, target audiences and our overarching communications calendar. You thrive in overcoming challenges and are always thinking outside of the box to generate demand through traditional and non-traditional channels. While primarily focused on demand generation, you will work closely with the rest of the Marketing team and contribute strategic ideas for website content, upper funnel brand campaigns, e-mail, SEO, and organic social.
WHAT YOU WILL DO:
- Develop and execute comprehensive digital marketing strategies designed to drive growth by working with the digital agency
- Own and lead weekly status meetings with Agency to monitor performance of initiatives across SEM, Display, and Paid Social
- Utilize data driven insights to implement customer segmentation strategies that personalize marketing efforts and improve conversion rates
- Plan and execute marketing campaigns across various digital channels ensuring they meet ROAS and other performance goals while driving customer acquisition
- Monitor and analyze website, financial, and marketing performance dashboards to report on success of demand generation initiatives. Leverage data and trends to optimize campaign performance to deliver against key business metrics
- Report on performance of all channels, highlighting what’s worked well, what needs to be optimized and opportunities/challenges
- Work collaboratively across product marketing, digital, brand, operations, field marketing and web to develop and execute solution centric campaigns that drive engagement and achieve billings growth
WHO YOU ARE:
- Previous experience and exposure working in Audio/DAW/music products/market a MUST
- Bachelor Degree in marketing is preferred but not required
- 3-5 years of related marketing experience specifically in the areas below:
- Knowledge of D2C digital/inbound marketing including web and content marketing strategies.
- Personalized segmentation, product launch support, and content aligned to target buyers.
- Experience creating and implementing proven and successful seeding, demand creation, and lead nurturing programs.
- Excellent communicator in English with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences.
- Demonstrable listening, information gathering, and empathy skills for uncovering and defining deliverables, needs and outcomes.
- Team player with experience working across global and cross-functional teams.
- Ability to demonstrate big picture thinking who does not hesitate to dive into details with strong quantitative skills and ability to translate data into insights and measurable results.
Avid is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
ABOUT AVID
Avid makes technology and collaborative tools so creators can entertain, inform, educate and enlighten the world. Our customers are the visionaries behind the most inspiring feature films, television programs, news broadcasts, televised sporting events, music recording and live concerts. To learn how Avid powers greater creators or for more information, visit www.avid.com.
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!