Job Summary:
WHO ARE WE?
Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.
WHO ARE YOU?
Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on!
THE JOB
As the Program Manager, you'll steer our efforts to bridge brands with fans via engaging live events and innovative marketing products. As a starting point, your focus will be leading performance marketing programs focused on lead generation for a flagship client. As cornerstone of the Product team, you'll oversee the execution of our most influential projects, ensuring they resonate with our clientele. You'll be the operational heartbeat of these initiatives, guiding product strategy, market introduction, and marketing efforts.
Collaboration is key—you'll work alongside various teams to create and implement a unified strategy for our premier programs. Your role is crucial in establishing our program management practices, where you will frequently be the initial point of engagement for new ventures. Adaptability and a commitment to learning are essential, as you will make decisive choices amidst complex situations. Central to your role is a relentless pursuit to enhance fan experiences, propelling growth and fostering innovation in the Media & Sponsorship division.
We're eager to welcome a team player who embodies these qualities and can help us turn vision into reality. If you're motivated by challenge and ready to make a tangible difference, let's connect.
WHAT THIS ROLE WILL DO
Establish and own the Program Management Process & Systems
Focus on tracking existing Performance Marketing Lead Generation Campaigns for flagship clients.
Serve as the ‘Directly Responsible Individual’ for key client program executions.
Work closely with Product and Operational Leads to gather program requirements and translate that into relevant execution workstreams & swim lanes.
Serve as the liaison between multiple teams to synthesize a cohesive operational plan.
Enable swift conflict resolution & escalation across teams if necessary.
Help manage departmental and program budgets associated with key program.
Lead and coordinate multiple concurrent projects within the fan engagement and marketing landscape.
Prepare for and run retrospectives and milestone check-ins with key stakeholders through the lifecycle of the program.
Contribute to product strategy, go-to-market, and comprehensive marketing plans.
Maintain rigorous attention to detail and organization across all program aspects.
Approximately 15% travel may be required as part of the job.
WHAT THIS PERSON WILL BRING
Bachelor’s degree in business, Marketing, Technology, or a related field; an MBA or master’s is a plus.
3-5 years of relevant professional experience as a project/program/campaign or marketing manager.
Experience with project management and productivity software such as Asana, JIRA, Notion, Miro, Google Docs, and Microsoft Office.
Experience in marketing, mar-tech/ad-tech, CRM, consumer facing product or agency experience.
Experiencing managing interns and interfacing with clients is preferred but not required.
Experience with performance marketing and lead-generation initiatives.
General understanding of the marketing ecosystem and a keen interest in consumer behavior.
Demonstrated ability to lead cross-functional teams and projects.
Proven track record of managing programs from conception through implementation.
Excellent problem-solving, organizational, and analytical skills.
Experience with agile methodologies and a mindset of continuous improvement.
Knowledge of current trends in live entertainment and fan engagement.
Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa
BENEFITS & PERKS
Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:
HEALTH: Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
YOURSELF: Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert tickets
WEALTH: 401(k) program with company match, Stock Program
FAMILY: New parent programs & support including caregiver leave and baby bonuses, infertility support
CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
OTHERS: Volunteer time off, crowdfunding network
Live Nation’s policy regarding vaccinations and masking will evolve based upon updated regulations and factors related to COVID-19. Currently, we strongly encourage employees to be fully vaccinated or have received a negative COVID test within [24] hours of entering an office.
EQUAL EMPLOYMENT OPPORTUNITY
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.
Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance, and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case by case basis.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
New York City Hiring Range*: $80,000 - $90,000
**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the New York Salary Transparency in Job Advertisements Law. It is estimated based on what a successful New York applicant might be paid. It assumes that the successful candidate will be in New York or perform the position in New York. Similar positions located outside of New York will not necessarily receive the same compensation. Live Nation takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the NY Law, a potential new employee’s salary history will not be used in compensation decisions.
