Additional Locations:
Full Time Remote - Alabama, Full Time Remote - Alabama, Full Time Remote - Arizona, Full Time Remote - Arkansas, Full Time Remote - Colorado, Full Time Remote - Florida, Full Time Remote - Georgia, Full Time Remote - Idaho, Full Time Remote - Indiana, Full Time Remote - Iowa, Full Time Remote - Kansas, Full Time Remote - Kentucky, Full Time Remote - Louisiana, Full Time Remote - Maryland, Full Time Remote - Michigan, Full Time Remote - Mississippi, Full Time Remote - Missouri, Full Time Remote - Ohio, Full Time Remote - Oklahoma, Full Time Remote - Pennsylvania, Full Time Remote - South Carolina, Full Time Remote - South Dakota, Full Time Remote - Tennessee, Full Time Remote - Texas, Full Time Remote - Utah {+ 2 more}
Job Description
Contributes to the achievement of corporate goals through D-SNP product, program, market engagement and/or marketing communications strategies. Initiatives may include new products or business partnerships to grow revenue beyond traditional sources as well as identification of market engagement, marketing communications and/or other programs to address market needs of duals in the most cost-effective manner. Leverages D-SNP industry experience and expertise to promote enterprise understanding of the key areas in which the company is seeking to create competitive differentiation and establish sustainable competitive advantage in the marketplace.
This role includes collaboration with both internal and external partners to operationalize our D-SNP program to achieve our desired member experience, improved health outcomes, quality, and compliance with both state and federal regulations. External partners may include the state of NC and partners who support delivery of member services on the D-SNP product. This role will be the SME on D-SNP product and Federal D-SNP requirements.
What You'll Do
Responsible for overall growth and oversight of performance across key levers
Proactively identify, evaluate, and implement D-SNP product, program, market engagement and/or marketing communications strategies to meet Blue Cross NC’s growth objectives.
Support and manage development efforts related to the enhancement and maintenance of our current D-SNP products, programs and market offer components.
Collaborate with Medicare product development, sales, community engagement, and marketing to execute on membership growth strategies (sales/retention) including an annual go to market strategy, 10/1 sales readiness and retention/member engagement strategies
Review customer and consumer insights and collaborate with product development team to create holistic D-SNP strategies, programs and plans that effectively drive business outcomes and maximize ROI (segmentation, product design, communication preferences, messaging strategy and measurement plans/learnings).
Collaborate and execute critical activities such as strategic planning, complex financial/qualitative analysis and thought leadership at a departmental and enterprise level.
Collaborate with STARs team and Elevance to improve CAHPS
Collaborate on strategies for member rewards
Facilitate communication and present information to both internal and external stakeholders at all levels, including senior-level leadership, to effectively drive programs/initiatives.
Collaborates to evaluate strategic partners to provide innovative and market differentiating capabilities and may participate in the assessment, selection, and contract negotiation of these partners/vendors to support the D-SNP business.
Develops proofs of concept, business cases, market engagement and communications strategies and plans, detailed design and/or business requirements for assigned D-SNP strategic initiatives.
Organize, optimize, and communicate progress towards the completion of overall work portfolio.
Manages complex projects and cross-functional teams working on significant business strategies and opportunities.
Identify, analyze, and monitor relevant industry, regulatory, technology and market-based trends.
Coaches/mentors more junior staff as needed to facilitate execution of assigned strategic initiatives.
What You Bring
Bachelor's degree or advanced degree (where required)
5+ years of experience in related field.
In lieu of degree, 7+ years of experience in related field.
What We Like
2+ years direct D-SNP experience
Experience reporting and presenting to senior leadership and external stakeholders
Strong background in Excel and PowerPoint
If you’re ready to make a career out of making a difference, this is the opportunity for you.
We invite you to check out our careers site to see we value diversity and inclusion at all levels of our organization. We have inclusion challenges throughout the year and affinity groups that are an integral part of our culture!