ROLE SUMMARY
HCP Innovation Lead is an opportunity to innovate brand marketing and go-to-market models to extend competitive advantage and achieve our aspiration to be the best marketers of science and technology and to make Pfizer the most trusted brand.
This is a new role within Biopharma, reporting into the Global Commercial Innovation Lead. Success in this role will include the successful scaling of proven disruptive innovation to achieve our aspiration to be the best marketers of science and technology and to make Pfizer the most trusted brand.
In this role, you will be responsible for leveraging core innovation principles to elevate the level of engagement with Healthcare Professionals (HCPs). Your primary focus will be on driving marketing innovation initiatives that enhance the effectiveness and impact of our Customer Facing Colleagues (CFCs)
ROLE RESPONSIBILITIES
- Lead a comprehensive HCP innovation strategy to develop and build a portfolio of products & solutions that improve HCP engagement.
- Oversee the overall product development cycle for these solutions, covering Strategy & Insights, Product Management, Product Marketing and Partnerships.
- Harness the power of data and analytics to identify and prioritize innovation, measure performance, and optimize decision-making. Use analytical frameworks to derive actionable insights and guide initiatives.
- Help elevate and fine-tune a structured innovation process that provides visibility to the portfolio, progress, funding needs and facilities idea generation across Biopharma.
- Biased towards successfully landing products and scale extensively. Implements innovation in pilot market, creating a plan to adapt to further markets and scale globally.
- Cultivate relationship and collaborate with brand and country leadership and local ecosystem stakeholders who can serve as potential innovation partners
- Serve as a thought leader in HCP / CFC engagement innovation, representing our organization at industry conferences, events, and forums.
- Foster strategic partnerships and collaborations with external stakeholders, including HCPs, industry experts, and technology vendors, to drive innovation and stay at the forefront of industry trends.
- Collaborate and lead cross-functional teams that include agencies, Analytics, CX, and internal digital teams in the development and delivery of prototypes and scalable solutions.
- Build, manage and develop a cross functional team of exceptional talent fostering a culture of innovation, collaboration, and excellence.
- Act as a key enabler in building a strong culture and driving the CMOs disruptive innovation agenda
Basic Qualifications
- Experience (15+ years) in positions of HCP and CFC innovation with proven track record, especially in product development roles covering conception through implementation
- Proven track record of driving transformative marketing innovation initiatives that have delivered measurable results and business impact.
- Deep curiosity about the most impactful customer and company problems-to-solve
- Willingness to experiment, and comfortable creating a ‘fail fast, learn fast’ culture
- Have courage to provide objective opinions, especially when evaluating go/no-go innovation decisions
- Ability to build close relationships with ecosystem leaders to drive innovative partnership opportunities
- Experience with piloting innovations in multiple geographies
- Bachelor's degree
- Deep understanding of the healthcare ecosystem and HCP engagement strategies, marketing principles, and core innovation practices.
- Excellent analytical and data-driven mindset, with the ability to leverage data to drive insights and decision-making.
- Exceptional leadership and people management skills, with the ability to inspire and motivate a team towards achieving ambitious goals.
- Outstanding communication and influencing skills, with the ability to build strong relationships with internal and external stakeholders.
- Role model for the PFE Values (Courage, Excellence, Equity, Joy)
- Lead cross-functional and cross-business projects and initiatives, identifying risks and removing roadblocks to enable the teams to achieve successful delivery.
- Discretion and trustworthiness in dealing with confidential information.
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Other Job Details:
Eligible for employee referral bonus
Work location: On Premise
Last Day to Apply: March 18, 2024
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The annual base salary for this position ranges from $205,400.00 to $342,400.00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 25.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Marketing and Market Research
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