Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
The challenge
At Adobe, we're committed to helping our customers deliver unparalleled digital experiences and are looking for a passionate leader to accelerate our own digital and marketing transformation through data. As the head of global Marketing & Customer Data and Technology, you will play a pivotal role in shaping and implementing Adobe’s B2B data and technology vision. This executive-level position requires a visionary leader who can translate strategic objectives into actionable plans, ensuring the successful development and deployment of a robust, customer-first, data-driven marketing architecture to drive our digital growth initiatives at scale. You will directly impact the data and technology that underpin both the planning and execution of customer experiences that create awareness, convert interest, and expand and enable the use of our Digital Experience (DX) solutions.
What you will do:
Strategic Vision:
- Develop a comprehensive and forward-thinking data and technology vision for connected customer marketing experiences alongside at scale demand creation and capture using DX solutions.
- Define and execute the vision for a Customer Data Platform that provides comprehensive customer intelligence and enables marketing performance optimization from activation to revenue.
Data Architecture:
- Design and implement a scalable and flexible data architecture to support the collection, processing, and utilization of customer data that underpins DX GTM strategy development, campaign planning, marketing program execution and tactic-level optimization.
- Establish data governance and quality standards to ensure accuracy, completeness, and security.
Technology Solution Design:
- Oversee the expansion and integration of Adobe’s Customer Data Platform (AEP) within the B2B marketing technology stack, to enhance our digital marketing capabilities.
- Lead deployment of AEP and related Marketing Automation and Journey Optimization solutions to personalize and simplify the customer journey, provide B2B account intelligence, and deliver closed loop data for ROI and conversion insights.
Cross-functional Collaboration:
- Collaborate with marketing analysts and data scientists to understand reporting & analysis requirements and translate them into scalable and performant data pipelines and composite analytical assets.
- Partner with Adobe Technology Solutions (ATS) on infrastructure needs and governance practices to ensure data quality, privacy, and compliance with relevant regulations (e.g., GDPR).
Leadership and Team Management:
- Build and lead a high-performing data and technology team. Provide functional and technical leadership, and mentorship to data and solution architects and engineers, promoting knowledge sharing across geographically diverse teams.
- Oversee contracts and relationships with data acquisition and enrichment providers supporting data buys for both analysis and operations use cases; evaluate third party data solutions.
What You will Need:
- 15+ years of demonstrated experience in a leadership role overseeing data and technology architecture
- In-depth knowledge and success in designing and implementing Customer Data Platforms for digital marketing
- Deep knowledge of data governance principles, including data lineage, metadata management and data stewardship
- Strong understanding of emerging technologies and their applications in the digital marketing space (e.g. MAP, DMP, CDP)
- Exceptional leadership and communication skills with the ability to articulate a clear vision and strategy
- Experience with cloud platforms (Azure, AWS) and related services (e.g., DataBricks)
- Ability to coach on technical leading practice methods (e.g., at scale data orchestration)
- Ability to galvanize cross-functional initiatives, and partner with dependent teams
- Strong analytical and problem-solving skills. Bias toward action
What We'd Love to See:
- Advanced degree in Computer Science, Engineering or a related field
- Experience with Adobe Experience Platform (AEP) services
- Experience implementing Adobe DX solutions specifically Marketo, AEM, AJO, Target and/or Real-Time CDP
- Knowledge of machine learning pipelines and platforms
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $173,300 -- $344,400 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.
Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.
