At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers.
We foster an expansive culture and are looking for diverse, talented people to join Alcon! The US Surgical Marketing Director- Core Cataract would support the delivery of incremental, upstream innovation to drive growth for the US Region in conjunction with Global Franchise. Direct day-to-day management of the businesses, including development of 4 Ps (Product, Price, Place & Promotion), partnering with key stakeholders to drive growth, and managing business results (performance reporting and indicated actions). Oversee annual budget planning process to ensure adequate funding for all programs in portfolio. Lead development of professional and patient (if applicable) marketing strategy to build awareness, product differentiation, and surgeon / customer preference in Fort Worth, TX.
Primary Responsibilities:
•Conducting research to define targeted customer segments and determine the key values that drive buying behavior
•Developing product/brand positioning, associated marketing themes, and media channels that align with target customer demographics
•Developing and implementing marketing strategies/plans and overseeing development and distribution of marketing materials Product/Brand Management (P&L/Revenue Accountability) •Identifying market opportunities, translating opportunities into product design, and driving branding/marketing strategies that result in a successful product/brand launch
•Managing the product/brand P&L (e.g., budgeting, expenditures, profitability, ROI etc.)
•Partnering with product development and marketing teams to ensure that customer needs/values are incorporated into product design, branding, and marketing approaches
Key Requirements/Minimum Qualifications:
- Bachelor’s Degree or Equivalent years of directly related experience (or high school +18 yrs; Assoc.+14 yrs; M.S.+7 yrs; PhD+6 yrs)
- The ability to fluently read, write, understand, and communicate in English
- 10 Years of Relevant Experience
- 6 Years of Demonstrated Leadership
- Work hours:
- Travel Requirements: 25%
- Relocation assistance: yes
- Sponsorship available: no
Other Responsibilities:
Drive Peer to Peer strategy at meetings / congresses and through media (print, digital and social) to drive key messages to differentiate brands and increase market share and sales of surgical products.
Lead teams who create sales assets to create differentiation and product demand with surgeons, ASCs and Hospitals.
Co-develop strategy with Medical Affairs to develop clinical data to demonstrate value, differentiate Alcon technologies from competitors and expand product claims.
Partner with Sales and Operations Planning to ensure accurate forecasts to meet market demands while limiting excess inventory and obsolescence expense.
Ensure full utilization of Sales Management resources to keep in touch with Field and Corporate Sales issues regarding product portfolio.
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Alcon is an Equal Opportunity Employer and participates in E-Verify. Alcon takes pride in maintaining a diverse environment and our policies are not to discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital or veteran status, disability, or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an email to alcon.recruitment@alcon.com and let us know the nature of your request and your contact information.